Project Description
United Way of Galveston
[Blank] Changes Everything Campaign
A non-profit organization that provides connections to community partners and resources to strengthen their community. Donors and resources come from partner organization, local businesses, and individuals who want to see an impact made in their city.
CAMPAIGN STRATEGY
Employer: Primer Grey
Co-Leads: Jennifer Lugo + Rachel Flores
Challenge
Craft a visual language around “{Blank} / United Way of Galveston Changes Everything” to connect partner organizations’ missions and local initiatives.
Connect a national brand to the local community.
Goals
Appeal to a wide range of audiences and make clear the impact United Way of Galveston and their partners have on the community.
Solution
Use of portraits focused on individuals—impacted by and who helped create impact—at specific Galveston landmarks tied messaging back to the community. Color and a systematized photo treatment set the tone and united the varied messages together.
