Project Description
Providing Custom Modular Blast-Resistant Buildings to Protect People and Equipment in Extreme Environments.
Hunter is the industry leader in modular blast-resistant buildings, providing custom design/build and leasing options, quality engineering, and on-site services that help keep their clients’ projects safe, within budget, and on track.
Identity | Print collateral | Web
Client: Hunter Buildings
Employer: Design At Work
Role: Designer
Challenge
Hunter required a brand refresh to keep up with and stand out against competitors who have maintained more of a presence over recent years.
Brand and marketing efforts need to serve two different kinds of audiences: the Americas who are familiar with the products, and an overseas audience who are not as familiar and require more education about the benefits of custom modular buildings.
The existing site was difficult to navigate, did not emphasize the organization’s international reach, and lacked up-to-date content around their products and service offerings.
Goals
Develop a brand identity that puts the buildings and the environments they operate in front and center.
Redesign the existing site to be more user-friendly, bring their products and services to the forefront, and emphasize the organization’s international reach.
Solution
The new brand identity incorporates big, impactful headlines and isolated modular buildings, making them the focal point of any collateral piece.
Reorganize their extensive site to bring their products, service offerings, and locations to the front, making it easier to find information about why modular blast-resistant buildings can be beneficial to any job site. Each page offers two distinct paths the user could make, ensuring they are either learning more about the products and service offerings or producing a lead.
URL: hunterbuildings.com
