Élan Hair Studio

Custom Tailored Hair Loss Solutions

Houston-based Hair Studio that provides cutting-edge solutions for men, women, and children with thinning hair and hair loss in a supportive, compassionate environment.

NAMING | REBRAND | PRINT COLLATERAL | WEB

Created while at Primer Grey | 2019 AMA Crystal Award Winner

Challenge

Rename, rebrand, and redesign a website for a male targeted brand and reposition it to serve a wider audience.

Goals

Create a more welcoming brand and web presence to help grow the female customer base.

Solution

Chose a name that focused on energy and it paired with a bold logotype, establishing a level of trustworthiness and comfort.

Consolidated the original site to reduce page count while maintaining the quality of content.

The redesign resulted in a 200% increase in the company’s female client acquisition rate, and 58% of their female clientele becoming customers for the highest end product.