Project Description
Nexeo Solutions
Chemicals and Plastics Distributor
Nexeo Solutions is a chemicals and plastics distributor with international reach. With services ranging from technical support and product line efficiency to product delivery, Nexeo Plastics’ focus on customer care and innovative solutions create a true partnership with their customers and suppliers.
PRINT COLLATERAL | TRADESHOW BOOTHS | PROMOTIONAL PIECES
Created while at Primer Grey
Challenge
Provide design solutions for a wide variety of print and digital use cases while maintaining consistency in the brand identity across all touchpoints.
Goals
Become well-versed in the visual language of the brand to fill the role of in-house design team for Nexeo Solutions/Plastics
Create unique and easily identifiable templates to develop a visual system for the different collateral required and allow for same-day turn around when necessary.
Solution
Developed a strong partnership by working closely with the Marketing and Communications Manager to fully understand the brand, process, and voice of the company. Create branded templates for all digital and print-based collateral; streamlining future projects and setting the baseline for expectations for any non-template work.
The ability to quickly develop on-point designs has solidified the partnership with the company has become one of the strongest and longest client relationships of Primer Grey and has continued on after pivoting to Nexeo Plastics.