Facilitating Positive Development in Downtown Houston

The Downtown Redevelopment Authority is a Tax Increment Reinvestment Zone focused on providing financial incentives through various partnerships to make Downtown Houston a desirable destination for Houstonians to live, work, and play.

IDENTITY | WEB

Client: Downtown Redevelopment Authority
Employer: Primer Grey
Role: Designer

Challenge

Retiring the original Market Square Clock Tower logo will leave the organization without a recognizable brand.

The existing site was difficult to navigate and did not visually reflect the organization’s goal of revitalizing the downtown area.

Goals

Develop a new brand with a modern aesthetic that conveys the energy exhibited by the organization while maintaining the idea of preservation.

Redesign the existing site to be more user-friendly, allowing community members to more easily navigate to Projects, Board Meetings, and Program Applications.

Solution

The new brand identity incorporates elements from the original clock tower and different aspects of the areas served into an all-encompassing mark. This mark, paired with a vibrant color palette, better represents the organization’s goals: preservation and revitalization.

Consolidating the original website’s content into four main pages creates content-rich sections and reduces clicks, allowing community members to easily find pertinent information.

URL: downtowntirz.org